Private itineraries perfectly tailored to match any guests’ needs
Each traveler is unique, so their experience should be too. We are committed to making your travel vision a reality by delivering fully-customized journeys. Our dedicated team of travel specialists, guides, drivers, and local experts will ensure that everything goes seamlessly, so you can make the most of your time in Morocco.
Interested in a leather etching workshop with a local craftsman? Want to learn to cook authentic couscous with a Berber family? Or, would you like to stargaze with a local astronomer in the Sahara? Whatever your passions, we know how to create a unique and memorable itinerary custom-built around your interests and objectives. Ready to Experience Morocco? Get in touch!
Explore a new place while sharing your passion with new friends
Travel is about more than just the destination. Your experience and memories are also defined by the people you meet along the way. Affinity travel is all about creating journeys where like-minded travelers connect with one another in a themed exploration of Morocco. From cuisine, artisanship, architecture, wellness, adventure, history, religion, and beyond, Morocco has experiences and activities sure to match your interests!
Whether you are an established travel group looking for a new destination to explore or an individual traveler curious to join a group of similarly adventurous guests, we can help you plan a truly unforgettable tour of Morocco. Find out more!
Discover Morocco with like-minded adventurers
Our Small Group Trips offer guests an immersive exploration of Morocco at a budget friendly price. These trips follow a pre-arranged 8-night itinerary with the option for pre- and post-trip extensions. With no more than 10 travelers per group, this option is perfect for individuals, small groups, couples, or friends looking to meet like-minded adventurers, see the diversity of Morocco’s landscapes, and travel in luxury while maintaining a budget.
These trips depart on the first Saturday of every month, even with just one participant-- so there is no need to worry about reaching a participant minimum. Get in touch for more on our next small group trip.
Personal Attention, World-Class Events
Morocco is a leading destination for corporate and professional events. With international airports in all major cities, Morocco is an easily accessible destination from countries around the world and offers a huge diversity of landscapes and locations to host your event.
From team-building retreats and incentive travel to large-scale meetings and conferences -- we’ll organize the perfect professional travel experience to fit your company’s needs. Our experienced team has organized events for Google, Harvard Business School, Estee Lauder, OCP, and leading Moroccan companies. Reach out for more details.
Celebrate your special day in a unique style
Morocco is the perfect destination to celebrate your love. With year-round sunshine and countless spectacular venues for a wedding or vow renewal ceremony, along with its own vibrant nuptial traditions, hosting your special day in Morocco will make it extra memorable.
Whether you picture your ceremony on a tranquil beach, in a blooming Andalusian garden, a secluded desert, or at a luxurious riad, Experience Morocco can create an unforgettable celebration for you and your loved ones. Our team will help plan and execute every detail of the day so all you have to do relax and celebrate! If you’re ready to plan your special day, let us know.
We understand Morocco can be an intimidating place to visit solo, especially as a woman. With this in mind, we curate specialized all-women’s group trips. These trips offer female explorers the chance to travel the country with the security and support of a group, but without sacrificing the chance to immerse yourself in the local culture.
Steeped in tradition, Moroccan cuisine features a combination of Arab, Berber, and Mediterranean influences. It mirrors the country’s unique position in the world, so what better way to explore Morocco than a culinary-focused journey? From bargaining for ingredients in the souks to crafting your own recipes for tagines, you’ll get to know Morocco through a delicious and sensory lens.
Yoga and Wellness
With beautiful landscapes, luxurious properties, fresh food, and unique wellness traditions, Morocco is the perfect place to deepen your yoga and wellness practices. Join us for a retreat that is equal parts yoga, relaxation, and cultural discovery as you roll out your mat on the sand dunes of the Sahara, a Marrakech rooftop at sunset, and so many more inspiring destinations.
From striking architecture to time-honored artisan practices, Morocco is a designer’s paradise. Whether your interest is in interior design, ceramics, textiles, photography, architecture, or fashion, there is a trip for you. We’ll help you experience and learn about the unique artistic traditions of Morocco’s best artisans in an ethical and sustainable manner.
From seaside escapes to desert adventures and mountain retreats, Morocco offers something for every mood. It’s the perfect destination for your wedding, honeymoon, anniversary or “just because” couples trip. However you chose to spend your travels, Morocco is sure to make for an unforgettable journey to bring you and your partner closer than ever.
Stay active and get your blood pumping during your next trip. Whether you are looking to trek the tallest peak in North Africa, surf along stunning beach landscapes, cruise around historic Kasbahs in an ATV, mountain bike through the High Atlas mountains, or more--Morocco offers adrenaline-filled adventure for all.
Jewish and Moroccan cultures are deeply intertwined in history, and the lasting influence of Jewish customs can be found in Moroccan cities throughout the country. From architecture and music to cuisine and art, Jewish influence is profoundly present in Morocco and worth discovering on your next journey.
At the base of the Atlas Mountains, Marrakech is a mesmerizing city unlike any other. From the bustling Medina, ever-growing art scene, and vibrant nightlife, this city offers something for everyone and is not to be missed.
Highlights: Medina and souks tour, Majorelle Gardens, Tagine Cooking Class
A visit to Fes is a visit back in time. As the world’s only intact medieval city, the narrow alleyways of Fes allow a glimpse into the past as you to experience the sights, sounds and smells of the souk and learn about rich history of Morocco’s cultural capital.
Highlights: Tour of Morocco's oldest Medina, Tasting Tour of local food vendors
Rebuilt at the start of the 20th century, Rabat is synonymous with contemporary Morocco. The capital city features the distinct architectural style of modern Morocco, while being home to several important monuments that continue to preserve the nation’s history.
Highlights: Tea at Cafe Maure, Chellah Necropolis, Hassan Tower
The Sahara Desert
A destination you’ll have to see to believe-- few experiences are more special than an overnight in the red sand of the Saharan dunes. From a sunset camel ride, fireside musical performances, stargazing, and even seeing the Milky Way in the desert sky, the Sahara is a must-see when in Morocco.
Highlights: Sunset Camel Ride, Campfire dinner, Sunrise Sandboarding
Full of authentic Berber villages where practices have remained the same for hundreds of years, stunning mountain vistas, and crisp air-- a trip to the Atlas region makes for the perfect tranquil escape into nature.
Highlights: Hiking in Imlil, Tea with a local Berber family, Lunch overlooking the mountains
The Sahara Desert
Experience Morocco is in the business of changing perspectives. We create experiences that open minds and invite guests to build a lasting connection with our home. In this way travel can be more than tourism, it can be a unifying experience that makes the global feel a bit more local.
As a leading provider of curated and authentic travels across Morocco and with a diverse team of travel professionals, we have the experience and know-how to design memorable trips custom-built around your objectives. We understand that the difference between a good trip and a great trip is attention to detail, so we work to give all our travelers the highest-level of personalized service and flawless execution.
Our goal is to have a lasting positive impact on Morocco and the world through the travel industry. This starts with ensuring that our guests have the very best experience on the ground, but it doesn’t stop there. We are committed to hiring the best local talent and collaborating with partners that share our desire to play an active role in Morocco’s development. Our aim is to make the world a bit better every time someone travels with us.
Want to know more? Hear what our guests and partners have to say!
The Dream Team
Director of Human Resources
Senior Sales Manager
Senior Sales Manager
Senior Sales Manager
Senior Sales Manager
Business Development Manager
Head of Transportation
Nour El Houda
By the Numbers
We thought we’d share some fun stats to illustrate some of the ways in which our guests have left their mark on Morocco:
- 3,402 hours spent mastering the art of cooking the Moroccan Tagine
- 648 Mosaic masterpieces made in our artisan workshops
- 24,391 Moroccan Pancakes, Olives, and Fruits sampled in our Tasting Tours
- 2,232 sunrise hot air balloon flights taken over the region of Marrakech
- 14,868 camel rides through the Sahara desert
- 139,500 cups of Mint tea sipped -- careful on the sugar!
- 2,503,519 KM and counting of Moroccan roads covered by our intrepid travelers
- 152 families and 3 schools in rural Morocco helped through our CSR projects including the installation of solar panels and construction of school buildings.
All these Moroccan adventures have led to some really great feedback!
Don’t just take our word for it...
“Hicham and his team at Experience Morocco are the ultimate stylists for our valued clients going to his country. Whether taking over a Riad or a sleek pool suite party at the Mandarin Oriental resort or even setting up Shabbat services, we know who to call on.”- Michael Holtz, CEO, SmartFlyer
“I have worked with Experience Morocco for a few years and Hicham and his team provide some of the best service of any operators I know. They are extremely professional, knowledgeable, and connected. They have become my only go-to operator in Morocco.”- Elliot Serfaty, Direct Travel
“I would wholeheartedly recommend Experience Morocco to anyone traveling to Morocco. They are hands down the best Destination Management Company in the country!”- Andres Cortina, Altour
“Experience Morocco's team has created remarkable experiences throughout Morocco for my clients and for my own family. Their planners are quick to reply and creative with their suggestions, their guides are knowledgeable, and their hotel connections immensely useful especially during peak travel periods when finding the right room can be tricky.”- Henley Vazquez, Fora
“As non-tour guide travelers for most of our lives, we were positively overwhelmed by the benefits of and insider guidance provided by Experience Morocco.The offerings created five-star memories and opportunities we would have never had as solo travelers to this stunning country and culture. Experience Morocco created a remarkable, memorable set of experiences that have left Morocco as one of our top travel adventures ever. If you have the chance to travel to this magical country, you will not be disappointed working with this idyllic travel partner.”- Mark F, February 2023
“Our three-generation family of eight spent fifteen days on an Experience Morocco trip. The six adults agreed it was a trip of a lifetime, and the two children, seven and nine had a blast!”- Jackie S, December 2022
“The trip to Morocco was fantastic - great preparation and organisation by Experience Morocco, informative and entertaining guides, beautiful accommodation and meals with lovely suggestions for other restaurants, and a well balanced itinerary. We saw the highlights of Morocco and had a wonderful week.”- Barbara S, November 2022
“Everything was so well managed from beginning to end. The places we stayed were 5 star places and we had a driver and guides who were so knowledgeable and professional and so thoughtful it made the whole experience the best we’ve ever had. I would place my trust in Experience Morocco for all my vacations. We didn’t have a single thing to plan or worry about. They had every small detail taken care of with a few surprises for our anniversary which were so thoughtful. Loved every minute.”- Steven K, October 2022
“Amazing trip planned by Experience Morocco. They managed all the details and logistics, which made the trip easy to enjoy. I highly recommend using Experience Morocco if you plan to visit Morocco, as they proved they are experts at curating a bespoke itinerary that will immerse you into the amazing culture. I will definitely be back to Morocco and will most definitely use them again.”- Caroline M, September 2022
“I cannot overstate how FANTASTIC the Experience Morocco experience is! From the planning, to the team, to the level of service - this is a specialised company run by locals with deep knowledge of the industry across the entire country. They have a bespoke approach to every traveller and tailor made the trip to our needs. From hotels, drivers, restaurants, shopping, tours, culture, activities. It was all flawless.”- Paula J, July 2022
“Collaborating with Experience Morocco was an amazing experience. The curated itinerary was perfectly balanced. We had unique experiences, amazing food, time to immerse in the culture, and plenty of time to explore and relax on our own. I also love that the level of communication during the planning process was so seamless, as I was always made abreast of the status of my booking. I would highly recommend Experience Morocco.”- Derrick M, June 2022
“Experience Morocco was 100% on top of everything. The guide and driver were terrific, always on time, always helpful. Everything was just like it should be. If I were going back or recommending to friends or family, I would not hesitate a second to use them.”- Robert F, April 2022
“I strongly recommend Experience Morocco for safe, carefree, very comfortable and logistically sound travel to Morocco. Our driver proved to be a competent, kind and attentive driver. The guides hired in the different locations were very interesting. It provided for a wonderful trip.”- James D, March 2022
“This was my first group travel and I am so happy I did it with Experience Morocco versus trying to navigate on my own. With the language and cultural barrier, it was extremely helpful to have an experienced tour group helping to navigate all aspects of the trip.”- Julie C, November 2021
“Anyone looking for a trip that ticks all the boxes: immersive and interesting cultural experiences, beautiful scenery and diverse topography, warm people and delectable food, should experience Morocco with Experience Morocco! Our guide, Mohamed and driver, Hicham became our family during our week with them and we all shed tears when we had to say goodbye.”- Judith B, October 2021
To hear from more past travelers, click here.
In The News: Live with Index Select Webinar
We've worked with one of our representation partners, Index Select, to create a webinar about how Experience Morocco is navigating the Covid-19 crisis. You can watch it here. Our co-founder Hicham details the current situation on the ground in Morocco and explains how Experience Morocco is working with our extended family of guides, drivers, partners, and team members to get through this difficult time.
In the News: EM team goes remote
One of our longest-tenured employees, Nabil has been working at EM for 6 years! He started off in the Operations team and then made the transition to the Finance team, where he is now one of our Finance Associates. He enjoys the collaborative environment of his team and continuing to develop his skills in finance. Outside of the office, he is passionate about traveling and flamenco music. His two favorite destinations in Morocco are Martil in the north and Marrakech in the south.
Moroccan Word of the Month: Ftour
Keeping with the theme of Ramadan, our word of the month is Ftour — meaning breakfast! While most normally associate this word with the first meal eaten in the morning, during Ramadan, it’s used to refer to the breaking of the fast meal that occurs at sundown. Typical Ftour foods during Ramadan include dates, different types of breads, a yummy tomato and lentil-based soup called Harira, and savory and sweet pastries.
Featured Experience: Breaking the Fast with a Local Family
For travelers who will be with us during Ramadan, one of our top recommended experiences this month is breaking the fast with a local family! We’ll coordinate with a local family and your clients will be invited into their home, in which they’ll sit together for the breaking of the fast meal. They’ll be able to converse with the family with the help of their guide facilitating translation as they learn more about their life and traditional Ramadan customs. Most importantly, they’ll be able to savor the particular dishes that we only prepare during the month of Ramadan, as described below!
Featured Event: Essaouira Gnaoua and World Music Festival
Gnawa refers to people as well as a style of music. In Morocco, you can participate in the sacred traditions of Afro-Moroccan musical groups well-known to the country at the annual Gnaoua and World Music Festival. The port city of Essaouira plays host annually to this celebration centered around music traditions, culture and art. This year, the festival stretched from Thursday, June 20th, through Sunday, June 23rd and featured headliners like Susheela Raman, Moh! Kouyaté, Tinariwen, and Baloji. The lineup does not discriminate, however, for it features contemporary funk, jazz, soul and blues artists from around and beyond the continent too. The festival involves the entire city as performances take place on stages throughout Essaouira, from docks, to squares, to city streets. At the festival, as well as year-round, guests can tour sites rich in Gnawa culture, meet local kuyu (Gnawa dancers) and maalem (masters) of the traditional melodies, and learn the craft and significance of the guembri instrument through workshops. This photo features our team participating in a lively gnawa workshop, which we can organize for you during your stay.
Featured Property: The Oberoi
Located in beautiful gardens outside of the city center, The Oberoi in Marrakech combines traditionally-inspired architecture with vibrant accommodations. Our favorite feature of the property is without a doubt the impressive courtyard of the main building (pictured), which incorporates the design of the historic Medersa Ben Youssef, built in the 14th century; one of Marrakech’s most famous historic monuments. Combined with a large number of villas and suites, the event space makes the Oberoi a highlight for takeovers of the whole property for wedding parties or other large group celebrations. The resort offers spacious accommodation, top-notch wellness offerings, and a variety of restaurants serving Moroccan and international cuisines and an engaging children's activity area.
We're always looking for young, dynamic people to join our team! If you're interested in being part of this adventure and are passionate about travel and bringing customer experiences to life, please send your resume to:
We also have an opening for a one-year fellowship!
If you're a recent graduate interested in living and working from Morocco for a year, please reach out!
Get in Touch!
We’re here to help! Drop us a line and one of our travel specialists will be in touch to get started planning your dream trip.